E-commerce Series | Let's Get Digital
Thinking about setting up, managing and marketing your own e-commerce platform? Sarabande invited a series of industry experts to share their knowledge on everything you needed to know.
12 September 2018
19.00-21.00
Led by Liz Falconer, Project Manager of FORM commerce and Rachael Gibbons, IT associate at Baker McKenzie, this educational talk was focused on the initial stages of setting up an e-commerce platform. Covering all basis, our experts discussed the cost involved, pros and cons of varying platforms, transactional protocol, timeframe and website testing, expectations of the brand, the cost and importance of user experience and user interface.
Liz Falconer, Project Manager of FORM Commerce
Liz is the Project Manager at FORM Commerce, with approximately eight years of experience in digital, she now specialises in building e-commerce platforms using the likes of Magento and Shopware. FORM Commerce is a retail consultancy and e-commerce delivery firm with a sector focused on high-end fashion and lifestyle brands. Clients include Banham, The New Craftsmen, Tangle Teezer, Borough Kitchen and Rug Company amongst others.
Rachael Gibbons, IT associate at Baker McKenzie
Baker McKenzie, the second largest international law firm in the world and a leading provider of global legal services. Rachel Gibbons advises on a range of IT and commercial contracts and matters at the law firm, including agency and distribution arrangements, data protection, e-commerce, and consumer issues. She is also a Certified Information Privacy Professional and has been leading GDPR compliance projects for clients.
MANAGING YOUR BRAND ONLINE
18 September 2018
19.00-21.00
With the help of industry professionals, Emma Billingham, e-commerce and Digital Manager at JW Andersen, Elizabeth Bell, Independent Retail and e-commerce Consultant and Joshua Richardson, Digital & e-commerce Manager at Roland Mouret, this talk helped to understand how to successfully manage your e-commerce website. The team involved, how to run your marketing, shipping and stock control, analytics, customer service, costs of photographing your product and profit and losses are all topics that are essential to handling your brand online and will be explained in this in-depth discussion.
Emma Billingham, e-commerce and Digital Manager at JW Anderson
After re-launching the JW Anderson e-commerce platform and managing all aspects of the brand's online sales process, Emma Billingham has an expansive knowledge of how to manage an e-commerce platform. Her previous industry positions include Digital Marketing Project Manager at Dunhill and e-commerce Coordinator at Alexander McQueen.
Elizabeth Bell, Independent Retail and e-commerce Consultant
Elizabeth is a Brand Consultant who has developed the e-commerce for a range of luxury fashion brands such as Fiorucci, Orlebar Brown, Thom Sweeney, and Anya Hindmarch as well as working on the digital transformation of the Javelin Group (now part of Accenture). Helping brands to develop their online or multichannel strategy, Elizabeth has twelve years consulting the operational experience for CEOs of retail businesses of all sizes.
Joshua Richardson, Digital & e-commerce Manager at Roland Mouret
With experience working on e-commerce for the likes of Kurt Geiger and Harrys of London, Joshua now works as e-commerce manager at luxury fashion brand, Roland Mouret. His expertise includes devising e-commerce strategy, managing finance and department structure, website and digital marketing development.
Supported by Baker McKenzie and our founding sponsor, Ketel One Vodka.