Going From Commission to Collection with Dominic Jones and Darren Hildrow
From designing for friends to launching a full-fledged collection, our PRACTICAL talk with Dominic Jones and Darren Hildrow covered the roadmap to take our attendees jewellery business’ to the next level.
Dominic and Darren broke down the essentials—structures to put in place, markets to consider, and pitfalls to dodge. Whether it’s the wholesale route or direct sales, this session was packed with insights to give aspiring designers the confidence to make their mark.
"You have to build the audience around the story"
“Wholesaling is a great marketing opportunity, as much as it is an opportunity to make money. If you've got the best store in Tokyo, you can then get press there because you've got a physical retail. But reverse is also true. If you just plonk your jewellery into a store and you don't do anything around it, and you don't feed it, the good chance is that it won't do anything either because you’re not known in that area. It has to be a reciprocal relationship.” — Dominic Jones
Dominic and Darren broke down the essentials—structures to put in place, markets to consider, and pitfalls to dodge. Whether it’s the wholesale route or direct sales, this session was packed with insights to give aspiring designers the confidence to make their mark.
“When you go into independent (stores) they’re going to want to sell it more...
because it’s their money they’re paying for it with—they’re more precious about your jewellery” — Darren Hildrow
Thank you to everyone who joined us for the talk. If you were too late to this one, follow us on Instagram or sign up for our newsletter to never miss a beat!