WED is a London based Bridal and Eveningwear brand established in 2019, by founders Amy Trinh and Evan Phillips. Drawing inspiration from the spirit of surrealism and imaginative drape of early couture, WED subverts elements of Ready-to-wear practicality in order to transcend the wedding day; creating sustainability by challenging the notion that a Bridal dress is a one-day occasion piece. In disrupting the current Bridalwear market, WED aims to shift Bridal towards something that aligns with the modern social climate with a clear concept - Bridal in white and Evening in black. With each Bridal piece designed for wear on, pre or post wedding day; the same styles are offered in black as a reimagining of the LBD.