Zongbo is a visual artist with a background in Graphic and Digital Fashion design. His design philosophy has always been true to sculpting a narrative as he observes the collisions between aspects of daily life, focusing on social and environmental issues. His work centres around creating digital characters, which often take strange and comedic forms. These characters are placed in virtually crafted spaces to solidify the narrative he creates to share the concepts he is portraying.
Zongbo considers himself an earthling and his practice to be visual activism. Focusing on issues such as mental health, animal rights and the environment Zongbo endeavours to offer an alternative digital representation of the dilemmas within these areas, to open and continue the conversation of how we can improve the way we all live on this planet as earthlings.