Practical Talk: The A to Z of Merchandising
What should your next collection look like? Beyond great pieces, a great collection is one that sells. This is where fashion, accessories and jewellery merchandising comes in. Covering the entire process from initial product concept to sales, merchandising is about ensuring you deliver the right product to the right market at the right time.
Building on last month’s session, ‘The Critical Path’, this session will unpack all the details you need to track and consider to align your design vision with your financial goals. Led by expert Petra Kovacs, Chief Product Officer at Nanushka, you will learn how to position your product in a way that makes sense for your business and audience.
Petra Kovacs has extensive expertise in developing strategies that drive operational efficiency and profitability for top global brands. Formerly Global Head of Planning at TOTEME, she has also held key roles at Puma, Swarovski and Burberry.
April 29
7-8:30 pm
BOOK NOW
Sarabande Hertford Road
22 Hertford Road, Haggerston, London, N1 5SH
Please Note
Please note this event is being filmed and photographed for internal and commercial purposes. Kindly limit personal filming to clips of no more than 10 seconds. Non-compliance may result in being asked to leave the event.
Sarabande events are non-refundable and credits from your ticket purchase will be transferred to an event of your choice.
Please also see our fire evacuation route here, which attendees will be expected to follow in the event of a fire.
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