15 November 2018
Data really isn't as scary as it sounds, so let's stop shying away from it and instead, take control.
'Make Data Your Bitch' involved fiery discussions around data usage and applications with a focus on the product, marketing and experience strategy. The evening was moderated by Holition's Chief Futurist and Affiliate Professor Karinna Nobbs, who was in discussion with Gavin Williams, Farfetch’s Director of Product for the Store of the Future, Hannah Craik, Global Head of Brand Marketing at ASOS, Joe Berry, Senior Data Scientist and Product of Evangelist at Edited, and Jessica Graves, the Founder and Product Scientist at Sefleuria. The debate debunked data, and inspired individuals to understand its potential to influence behaviour, de-risk decision making and enhance creativity.