Sarabande Foundation x 1 Granary | Talks
5, 12 & 19 July 2018
We are excited to present a series of informative and educational talks by 1 Granary with Sarabande Foundation.
HOW TO POSITION YOUR BRAND
5 JULY 2018
19:00-21:00
GET TO KNOW YOUR CUSTOMER
12 JULY 2018
19:00-21:00
BUILDING A VISUAL IDENTITY
19 JULY 2018
19:00-21:00
HOW TO POSITION YOUR BRAND
Your design might be finalised, but the work isn’t done. To take your designs and turn them into a successful brand, many steps are involved: from sales and distribution to product exposure and strategic wholesale partnerships. In this joint discussion, Barbara Grispini and Giacomo Piazza will explore and analyse diverse branding strategies and explain how to communicate a brand image. Together, they will examine how designers can take full advantage of the media landscape and navigate the system.
Giacomo Piazza, 247
Giacomo Piazza is the co-founder and fashion director of 247 showroom, a Milan-based multi-brand showroom and strategic counseling agency, managing over 1000 clients worldwide, from department stores and online shops to independents, in 43 countries. Their labels include both established luxury brands (3.1 Phillip Lim, A.P.C. and Kenzo) and independent designers (Matthew Adams Dolan, Rokh by Rok Huang).
Barbara Grispini, D/ARK
Barbara Grispini is the founder of D/ARK, a brand strategy and development agency specialising in cross-platform marketing communication and wholesale. Her clients include Craig Green, Paula Knorr, Katie Roberts Wood, Vyner Articles and Hyein Seo. Barbara previously worked as a consultant to the British Fashion Council, and curator of the London Showrooms.
GET TO KNOW YOUR CUSTOMER
Art school teaches designers to explore their inner universe, to find their own identity and express that through their designs. Who the wearer of those clothes will be, however, is rarely addressed. Through an in-depth debate with Jack Cassidy, an experienced industry buyer for Selfridges, and Natalie Kingham, Buying Director at MATCHESFASHION.COM, this talk will look at the realities of the consumer market: Who are you selling to? What do they need? Where, how and why will they wear your designs? And how to approach and communicate with buyers?
Jack Cassidy, Selfridges
Jack Cassidy is the buying manager, men's designer and contemporary at Selfridges. He is experienced in men's and women's ready-to-wear and accessories buying and specialises in high-end and emerging brands. He has formed established relationships with labels such as Givenchy, Lanvin, Balenciaga, Rick Owens, Ann Demeulemeester, Dries Van Noten, Yohji Yamamoto, Damir Doma, Haider Ackermann.
Natalie Kingham, MATCHESFASHION.COM
Natalie Kingham leads the fashion buying of ladieswear at MATCHESFASHION.COM. Working across a range of luxury fashion brands, Kingham's expertise includes brand development and management, marketing communications and strategy, fashion writing and creative direction.
BUILDING A VISUAL IDENTITY
Designers are storytellers, and one of the most crucial steps to making a label succeed involves communication. In an image-based culture, this means knowing how to translate your design language into strong imagery in order to promote your work. Inviting Fashion Editor, Agata Belcen, Creative Director, Jaime Perlman and Photographer, Jamie Hawkesworth, this talk will dive into the importance of strong visual identity and how to create one that will endure.
Jaime Perlman, JAIME PERLMAN STUDIO LTD.
Jaime Perlman is the Founder and Creative Director at JAIME PERLMAN STUDIO LTD, a creative direction agency and consultancy which shapes bespoke campaigns for leading global fashion brands and independent labels. Previously Art Director and then Creative Director of British Vogue, Perlman was also the founder of one of the world's first Fashion Film platforms, TEST, where she collaborated with young British fashion designers, making films to promote their seasonal collections.
Agata Belcen, AnOther Magazine, and Another Man
Agata Belcen is Senior Fashion Editor of AnOther Magazine and Another Man. Known for her considered approach of contemporary feminine language, she has contributed to several publications such as Dazed, V Magazine and The Gentlewoman and has collaborated with Harley Weir, Robi Rordiguez and other established photographers. Her clients involve Stella McCartney, Victoria Beckham, Finery and others.
Jamie Hawkesworth, Fashion and Documentary Photographer
Jamie Hawkesworth’s photography is grounded in subtle, playful and authentic engagements. Working across both documentary and fashion photography, his characterful editorial commissions are published in Acne Paper, AnOther, Double, i-D, LOVE, Man About Town, T: The New York Times Style Magazine, Self Service, British Vogue, Vogue Italia, Vogue Paris, Vogue US, W, and WSJ. Magazine. He has also created highly original and innovative campaigns and catalogues for Alexander McQueen, J.W.Anderson, Loewe, Marni, Miu Miu and Tiffany & Co.